The UK Writing Sample - Advertising/Marketing aims to display the writer's ability to craft a short, descriptive, promotional piece. The final sample will provide an idea of the writer's skill level in communicating the specifics of a product, promoting a product, and appealing to the public. Because gauging writing skills is a highly subjective endeavor, we leave it to you to determine the level of writing effectiveness represented by the candidate's sample. We do believe though, that providing a controlled, immediate writing environment helps to assess the skills of the writer, in context. A scored, multiple choice, Business Writing test that focuses on such skills as brainstorming, grammar, organisation, and approaches to writing is also available.